Essay by Anonymous UserCollege, UndergraduateA+, December 1996

download word file, 6 pages 4.3

General H. Norman Schwarzkopf , was virtually unknown to the vast majority of

the American public until the out break of the Gulf War. Norman Schwarzkopf, also

known as 'Stormin Norman' and 'the Bear' was a career soldier. Having served two

tours in Vietnam, which he volunteered for both, his combat experience and leadership

skills proved essential not only to winning Operation Desert Storm, but maintaining the

multinational coalition.

The most noteworthy portion of his career was from 1988-1991 when he served

as the Commander in Chief, United States Central Command. It was during this time that

the Iraqi invasion of Kuwait demanded immediate American action. Schwarzkopf's

command ultimately responded with the largest US deployment since the Vietnam War,

including portions of the Navy, Air Force, and Marine Corps as well as units from dozens

of nations around the world. The dazzling success of Operation Desert Shield/Desert

Storm marked what former President George Bush hailed as 'the beginning of new era of

internationalism' as the US seeks to promote international order in the post-Cold War

world. After retiring, Schwarzkopf received the Presidential Medal of Freedom as well as

many honors, degrees, and decorations from around the world.

His views of war were shaped by his combat experiences inside Vietnam. In his

press conferences, he has avoided talking about 'kill ratios' and 'body counts,' seeking to

avoid turning Desert Storm into a numbers battle. His personal style was well-liked by the

troops and the American public.

After reading General Schwarzkopf's autobiography 'It Doesn't Take A Hero',

I realized that he was not just another war hero. His strong sense of duty, honor, and

respect for other people and cultures, made him a successful leader. It is these core values

that could be applied be managers of all types...